Tata Communications, a global communications
service provider, and Essar Telecom Kenya (yuMobile), a unit of Essar Group,
announced their strategic sourcing agreement.
As per the agreement, yuMobile will,
exclusively, route all its international voice traffic through Tata
Communications’ network. yuMobile
continues to be one of the company’s key suppliers of telecommunication
services throughout Kenya.
The partnership will allow yuMobile to tap into Tata Communications’ voice
infrastructure, enabling it to deliver higher quality international calls at
competitive rates to customers in Kenya.
Through yuMobile, Tata Communications
will benefit from the increasing demand for high
quality voice services in Africa generated by a rapid rise in the number of
mobile subscribers on the continent.
We understand the importance of tying up with partners
who can deliver the best in their field of expertise”. Working
with Tata Communications ensures that we’re able to deliver the highest call
service quality to our customers today, and in the future, as our subscriber
base grows,” said Madhur Taneja, country manager, yuMobile.
Having access to Tata Communications’
extensive global network and advanced voice traffic management tools allow us
to focus on our core business and the latest mobile technology advancements,
giving us the competitive edge in the booming African mobile market,” Taneja
added.
Ovum’s research shows that there were about
550 million mobile connections in Africa at the end of 2010 and we expect this
number to almost double to just shy of 1 billion by 2016. Africa’s rapid
telecoms awakening is all about rising demand driven by the falling costs of
mobile connectivity and improved coverage.
Becoming yuMobile’s sole provider for
international voice termination is a unique deal for us in Africa. Africa
represents one of the strongest growth opportunities in the voice sector and
our experience in the region means that we are ideally placed to help yuMobile
build its business in Kenya,” said Michel Guyot, president of Global Voice
Solutions, Tata Communications.
The solutions that we offer enable our
customers to become more competitive in their regions by reducing costs,
streamlining operations and improving service quality, while allowing them to
focus on core services,” Guyot added.
Tata Communications’ voice traffic
outsourcing and voice traffic management tools will allow yuMobile to minimise
the administrative burden and operational costs associated with managing an
international voice interconnect organisation. It will also enable the company
to focus on its core business and capitalise on the key growth areas in the
African market.
yuMobile will benefit from Tata Communications’ scale and
routing expertise as well competitive costs for international call termination.
This stable cost structure will allow the company to roll out promotions to its
customers without compromising on quality. Working with Tata Communications
also eliminates the financial risks that could occur due to misroutes and the
improper code & cost management associated with managing international
voice.
By Telecomelead.com Team
[email protected]
