Tech Mahindra has expanded its partnership with Vodafone Germany for the transformation of its sales and customer experience processes.
Comviva, a Tech Mahindra company, will deliver a unified sales solution across mobile, fixed, cable and TV services businesses of Vodafone Germany. The relationship began in 2019 focusing on transforming assisted sales experience. The expanded partnership will target transforming non-assisted digital sales channels and elevating the entire integrated buying experience.

Comviva has deployed its BlueMarble platform with an expansive range of use cases that include digital commerce, catalog, order management and customer care. Comviva’s BlueMarble is a commerce, order management, customer care and partner management digital platform.

The first phase of the contract was aimed at creating a unified platform that provided a converged 360-degree view of the customer across telesales and retail operations. The second phase will further the convergence to digital channels and empower Vodafone in extending on-demand, personalized solution bundles seamlessly to its customers across the channels of their choice.

Ulrich Irnich, CIO at Vodafone Germany, said: “Our expanded partnership and choice of ODA-compliant cloud-native Comviva platform will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing experience across online and in-store.”

Manoranjan Mohapatra, Chief Executive Officer at Comviva, said: “Our partnership shall deliver a more comprehensive view of customer journeys and enhanced omnichannel experiences.”