Videocon d2h today announced that it has crossed 3 mn subscriber mark. Videocon d2h, one of the fastest growing DTH service providers has created its niche through its innovative technology, and large dealer network in urban and rural areas across the country. The company aims to cross the 4 mn mark by August 2011.
Remarking on the achievement, Saurabh Dhoot, director Videocon Group said, We have achieved the 3 mn mark as per our planned targets and we are sure that we would add another million subscribers in the next 3-4 months. I feel what’s important at this stage is to continue the momentum not just by adding new customers but in fact by delighting existing customers. Our aim is to keep our customers happy because we feel that a brand is successful when their customers are satisfied.”
Videocon d2h offers maximum number of channels in the market with a current count of 290 channels & services; they provide a very strong regional content for their specific audiences along with all the sports channels on board. Videocon d2h has also added new Channels on their platform which is: DD Kashir and Prarthana (Odiya Devotional Channel). The customers can watch their favorite channels in HD format by subscribing to its HD channels.
Anil Khera, CEO Videocon d2h added, While maintaining our ideology of innovation, we plan to reach the length and breadth of the country through our strong distribution channels and widespread service network. We are aware that the HD DVR with 3D innovation on DTH space by Videocon d2h has set a new benchmark in the industry and we plan to continue the momentum going forward. 3 mn subscribers is just the beginning, we have a long way to go.”
The channels offered in HD format are Discovery HD, NGC HD, Movies Now HD, Travel XP, Active
Music HD, d2h Movies HD. The premium English channels which are recently launched on Videocon d2h are Baby TV, Spacetoon, Movies Now, FX, Fox Crime, Big CBS Prime, Discovery Science, Discovery Turbo, NGC Wild, NGC Adventure and NGC Music.
Videocon d2h uses the revolutionary MPEG – 4 DVBS -2 technologies. Some of its unique features include Multiple Tickers, 12 PIP Mosaic, 22 Active Music Audio Video Channels, d2h movies. It carries the highest number of sports channels, leading GEC channels on its platform. It also has the highest number of regional language channels in Kannada, Bengali, Marathi, Oriya and North East. The company also launched India’s first HD- Digital Video Recorder with 3D.
Videocon d2h has been awarded the 3rd most successful brand launch of the year 2009 across all categories in the brand derby survey carried out by Business Standard. It has set up customer call centres in Pune, Dehradun, Noida and Bangalore to cater to customer needs in ten different languages.