Telecom service provider Vodafone India has invested over Rs 115 crore to expand its network and distribution in Madhya Pradesh and Chhattisgarh circles between April 2014 and March 2015.
Since April 2014, Vodafone India has added over 500 new telecom sites and 109 retail outlets in Madhya Pradesh and Chhattisgarh.
Vodafone mobile services now reach to customers in over 23,600 towns and villages.
“Our investments over the past year have been directed at putting in place a network, especially in the rural belt. Also, we have been expanding retail and distribution network to get closer to customers across urban and rural geographies,” said Manish Kumar, business head – Madhya Pradesh and Chhattisgarh, Vodafone India.
Vodafone now has over 7,240 2G sites in MP and Chhattisgarh circle covering over 55 percent of the region’s population. Vodafone through an Intra Circle Roaming arrangement with other operators is also ensuring 3G roaming for its customers to additional 185 towns and villages.
“We see tremendous potential in this area and have been taking the lead in democratising data by hand holding customers on the ease and benefits of mobile internet usage,” said BP Singh, operations director, West, Vodafone India.
Vodafone’s data revenues grew 77 percent. Data now contributes to 10 percent of total service revenues in the circle.
Vodafone has more than 500 retail outlets in MP and Chhattisgarh, including 14 Vodafone stores, 487 Vodafone Mini Stores. Over the past 12 months, Vodafone has added 5 VS and 104 VMS in the region.