Strategy Analytics has shared the global tablet share of top suppliers such as Apple, Samsung, Microsoft, among others during the third quarter of 2016.

The tablet market share of Apple increased to 19.9 percent in Q3 2016 from 19.1 percent in Q3 2015.

Samsung’s global tablet market share fell to 14.1 percent from 15.3 percent.

Lenovo’s tablet market share dipped to 5.8 percent from 5.9 percent.

Huawei has increased its share in tablet market to 5.4 percent from 4.3 percent.

Amazon increased its share to 4.3 percent from 1.8 percent in the global tablet market in Q3 2016, said Strategy Analytics.

“Taking a page from Microsoft’s success with Surface in the 2-in-1/Pro Slate Tablet market, iPad Pro is putting Apple on the path to recovery with prices trending 6 percent higher year-on-year and shipment growth down only 6 percent in Q3 2016,” said Strategy Analytics.

The report of the global tablet market said that technology giant Microsoft has led a transformation in the tablet market with its Surface Pro and Surface Book. Apple is now reliant on iPad Pro for tablet and laptop replacement, while many other PC OEMs abandon Android Slates in favor of more expensive 2-in-1 Windows Tablets for better productivity and versatility.

“Even as strong 2-in-1 Tablet demand contributes to rising ASPs, prices are falling for these devices into a sweet spot where consumers can now justify replacing one or more computing devices with a single 2-in-1 Tablet,” said Eric Smith, senior analyst, Tablet & Touchscreen Strategies service.

The report said Apple iOS shipments fell 6 percent annually at 9.3 million iPads in Q3 2016 leaving it with a market share of 20 percent of the tablet market. ASPs climbed 6 percent to $459 as a higher mix of premium Pro devices boosted revenue.

Tablet vendors with Android OS have shipped 30.1 million units (–17 percent) from 36 million a year earlier and down 1 percent sequentially. Market share has fallen to 65 percent as high growth of Windows tablet shipments squeeze Android tablets.

Windows shipments grew 25 percent to 7.3 million units in Q3 2016, from 5.8 million in Q3 2015, reaching 16 percent market share.

Baburajan K
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