Apple, Samsung lose tablet share in Q2, Huawei enters top 5

The combined tablet market share of Apple and Samsung dropped to 41 percent in Q2 2015 from 45 percent in Q1 2015.

Tablet shipments by Apple fell to 10.9 million in Q2 2015 from 13.3 million in Q2 2014, while Samsung tablet sales dipped to 7.6 million from 8.6 million, said IDC.

Lenovo increased tablet shipments to 2.5 million from 2.4 million, while Huawei tablet sales grew to 1.6 million from 0.8 million.

IDC said the tablet market declined 7 percent year on year and 3.9 percent quarter on quarter to 44.7 million units in Q2 2015.

“In the first quarter of the year, Apple and Samsung accounted for 45 percent of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41 percent,” said Jean Philippe Bouchard, IDC Research Director for Tablets.
tablet shipments in Q2 2015 by IDC
The tablet share of top 5 vendors fell to 54 percent in Q2 from 58 percent in Q1.

Huawei enters the top 5 ranking for the first time, while E FUN has re-entered the top 10 after more than a year.

IDC said each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and 2-in-1s in the right price bands for E FUN.

Jitesh Ubrani, senior research analyst, Worldwide Mobile Device Trackers, IDC, said: “With newer form factors like 2-in-1s, and added productivity-enabling features like those highlighted in iOS9, vendors should be able to bring new vitality to a market that has lost its momentum.”

Baburajan K
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