Smartphone market share for Q2 2016 revealed

Smartphone user in France
Strategy Analytics has revealed the smartphone market share of Samsung, Apple, Oppo, among others for Q2 2016.

Samsung is the leading phone maker in the smartphone business in Q2 2016 with 23 percent share, while Oppo is the star performer with 137 percent growth.

Strategy Analytics says global smartphone shipments grew 1 percent annually to reach 340.4 million units in Q2 2016.

Linda Sui, director at Strategy Analytics, said smartphone growth has slowed due to increasing penetration maturity in major markets like China and uncertainty surrounding major political events such as the Brexit EU referendum result.

Growth outlook for the second half of this year is improving due to multiple big new product launches from Samsung, Apple and others.
Global Smartphone Vendor Shipments in Q2
Samsung shipped 77.6 million (+8 percent) smartphones in Q2 2016. Samsung increased share to 23 percent from 21 percent. Galaxy Note 7 may assist Samsung to strengthen its smartphone leadership in the second half of the year.

Apple has shipped 40.4 million (–15 percent) smartphones and smartphone share fell to 12 percent from 14 percent. Apple continues to face iPhone fatigue among consumers and the new iPhone SE model has not been able to stem that trend.

Huawei is the third largest smartphone brand with 9 percent smartphone marketshare in Q2 2016.

Huawei’s smartphone growth rate has slowed to 5 percent in Q2 2016 against 52 percent in Q2 2015. Huawei is facing tough competition from OPPO, Samsung, Vivo and others.

OPPO shipped 18 million (+137 percent) smartphones for 5 percent smartphone marketshare in Q2 2016. OPPO is very popular in China and is internationalizing rapidly across India, Asia and other emerging markets.

Xiaomi has 4 percent global smartphone marketshare in Q2 2016, tumbling from 6 percent a year ago due to poor performance in India.