T-Mobile will turn “ALL IN on Unlimited,” with its data plan, following AT&T and Sprint announcing the removal of service overages on their new plans, and Sprint launching Unlimited Freedom with two lines of unlimited talk, text and data for $100 a month.

T-Mobile offers a family of four with $40 per line, where the first line costs $70 a month, the second $50 a month, and additional lines cost only $20 a month up to 8 lines with auto pay. Also it costs $5 more a month per line without auto pay.

At the same time, Sprint announced similar plans for both the main Sprint brand and Boost Mobile with unlimited talk, text and data for up to 10 lines. Two lines from Sprint with unlimited data cost $100, with $60 a month for one line, $40 a month for a second line and a family can get four lines for $160.

The current biggest plans of rival carrier Verizon require a family of four to pay $530 every single month, even without unlimited data.

T-Mobile CEO John Legere announced the move through its video blog and added that “The era of the data plan is over. After Un-carrier 12, the wireless industry will never be the same again.”

The new move called T-Mobile ONE, where the mobile Internet comes with unlimited talk, text and data allows customers to use their smartphones with no data limits.

T-Mobile ONE has transformed the traditional wireless rate plans with a single, simple, 100 percent unlimited offer for smartphones and also tablets with unlimited video at standard definition-DVD quality (480p), by applying the video delivery technology first introduced with Un-carrier X.

Also, for customers looking for higher definition video, T-Mobile ONE offers an HD add-on for $25 a month per line. Also, T-Mobile ONE includes all the Mobile Hotspot data needed at 2G speeds.

“Only T-Mobile’s network can handle something as huge as destroying data limits,” said Legere. “Dumb and Dumber can’t do this. They’ve been running away from unlimited data for years now, because they built their networks for phone calls, not for how people use smartphones today. I hope AT&T and Verizon try to follow us. In fact, I challenge them to try.”

With T-Mobile Simple Choice, users consuming the most data, i.e the top 3 percent use 26 GB of high-speed data per month can have the data traffic prioritized behind other users once they cross that threshold during their billing month. As a result relatively slower speeds will be limited to situations like high network demand or congestion.

T-Mobile ONE can be added for $20 to a tablet per month to get Unlimited LTE data on the device too. That’s the nation’s first and only unlimited LTE data offer for tablets!

T-Mobile, claiming to be the fastest, recently doubled LTE coverage to span 311 million people, which equals 99.7 percent of Verizon customers. Also, T-Mobile has more cell sites per customer than any other US wireless operator, with more spectrum per customer than AT&T and Verizon.

The carrier claims that its Un-carrier users consume 3x more music, watch 2x more video and use 50 percent more data than other carrier’s customers.

Vina Krishnan
[email protected]