Global video revenues, including online, physical media and advertising, have reached $70.2 billion in 2017 and will touch $106.5 billion in 2021, according to a Strategy Analytics report.

Online revenues, including consumer spending and advertising, accounted for 84 percent of the total video market in 2017, compared to 52 percent in 2013.

Subscription VOD revenues rose by more than a third in 2017 and are forecast to reach nearly $50 billion by 2021.

Advertising alone now accounts for 38 percent of total video revenues.

The U.S. accounts for 47 percent of global online video revenue in 2017, followed by China (10 percent) and Japan (6 percent)

Physical media such as DVDs and Blu-ray Discs accounted for 16 percent of revenue in 2017, down from 76 percent in 2010.

Average annual video revenues per household vary greatly, from $270 in North America to less than $5 in Middle East and Africa.