Idea Cellular 3G mobile data ARPU reaches Rs 195

Idea Cellular on Monday said its 3G data ARPU for 3G data subscribers grew to Rs 195 in Q2 fiscal 2015 from Rs 177 in Q1 fiscal 2015 and Rs 168 in Q2 fiscal 2014.

The Aditya Birla group-promoted Idea Cellular has 3G data subscribers of 10.52 million that rose from 8.77 million in Q1 fiscal 2015 and 4.37 million in Q2 fiscal 2014.

Idea Cellular 3G statistics

3G subscriber (both data and voice) base reached 13.3 million in Q2 fiscal 2015 from 10.6 million in Q1 fiscal 2015 and 6.2million in Q2 fiscal 2014.

Idea Cellular said its 3G data usages by 3G data subscribers in Q2 fiscal 2015 reached 693 MB from 666 MB in Q1 fiscal 2015 and 624 MB in Q2 fiscal 2014.

2G and 3G subscriber base touched 143.6 million in Q2 fiscal 2015 from 139 million in Q1 fiscal 2015 and 127.2 million in Q2 fiscal 2014.

2G coverage growth was subscriber base reached 13.3 million in Q2 fiscal 2015 from 10.6 million in Q1 fiscal 2015 and 6.2million in Q2 fiscal 2014.

Idea Cellular 2G statistics

Average revenue per user (ARPU) of Idea Cellular dipped to Rs 176 in Q2 fiscal 2015 from Rs 181 in Q1 fiscal 2015 and increased from Rs 164 in Q2 fiscal 2014.

Avera ge voice revenue per user of Idea Cellular declined to Rs 136 in Q2 fiscal 2015 from Rs 149 in Q1 fiscal 2015 and increased from Rs 138 in Q2 fiscal 2014.

VAS a percentage of service revenue of Idea Cellular increased to 21.1 percent in Q2 fiscal 2015 from 17.8 percent in Q1 fiscal 2015 and increased from 16.1 percent in Q2 fiscal 2014.

Data as a percent of service revenue of Idea Cellular, which competes with Bharti Airtel, Reliance Communications, Vodafone, etc. increased to 14  percent in Q2 fiscal 2015 from 11.5 percent in Q1 fiscal 2015 and increased from 8.7 percent in Q2 fiscal 2014.

For Q2 FY 2015, on consolidated basis including Indus Towers 16 percent contribution, Idea Cellular revenue grew 19.7 percent against the same quarter year ago.

Baburajan K
editor@telecomlead.com