Canadian telecom service provider Rogers Communications today announced that its LTE-Advanced services will be available in 12 cities to offer better video experience on mobile.
Rogers Communications on Thursday said its data revenue increased 9 percent during the third quarter primarily because of the penetration and growing use of smartphones, tablet devices and wireless laptops. Data revenue exceeded voice revenue and represented approximately 52 percent of total network revenue in Q3 2014 against approximately 48 percent in the same period last year.
LTE-Advanced will available in cities such as Vancouver, Edmonton, Calgary, Windsor, London, Hamilton, Toronto, Kingston, Moncton, Fredericton, Halifax and Saint John. The telecom operator is planning to launch LTE-Advanced in more markets across the country.
The telecom operator’s deployment of LTE network reached approximately 79 percent of Canada’s population at September 30, 2014.
Rogers, which is undertaking Rogers 3.0 strategy, has secured two blocks of contiguous 700MHz spectrum across the country’s major geographic markets including key rural and urban locations across Canada, while the AWS spectrum is suited for high density towns and cities.
“This new network technology allows us to combine our 700MHz beachfront spectrum with AWS, the backbone of our LTE network, to give our customers an even better and faster video experience,” said Guy Laurence, president and chief executive officer at Rogers Communications.
Rogers is aiming to improve its vide experience to mobile customers. It says hockey fans streamed 650 terabytes of data on Rogers NHL GameCentre LIVE in the first two weeks of the season. On average 80,000 hockey fans are using their mobiles or tablets to live stream or watch special camera angles on the app each game night.
Its investment in LTE-Advanced will allow Rogers to meet its customers’ growing demand for data. Data is an important growth area because overall wireless revenue in the third quarter rose 3 percent.