Cable digitization is a big opportunity and Huawei targets 40% of its devices income from STBs in 2012

Telecom Lead India: Huawei targets 40 percent of its devices income to come from the set-top boxes in 2012.

Huawei’s consumer products division is targeting a 20 percent increase in revenue from India to $350 million in 2012.

(source: knowyourmobile)

This will involve a total of 10 million shipments and a major chunk of that will come from the set top boxes used for direct-to-home TV, according to Huawei India sales director P Sanjeev.

Of the 10 million shipments, 30 percent will come from mobile broadband category, 40 percent from the set-top boxes and the remaining from mobile handsets.

Cable digitization is a huge opportunity for Huawei as it will require 8 million households in the first phase and another 35 million in the second phase to have set-top boxes at home.

On Tuesday, reported that India is set to begin the phase II of cable digitization and is targeting 38 cities in 15 States on 31 March 2013.

I&B ministry, headed by Manish Tewari, has asked the MSOs to make a thorough assessment of the number of STBs, taking into consideration credible data from the ground level. MSOs have also been asked to provide information about the estimated number of STBs and their plans for procurement of STBs to ensure that the deadline of 31st March 2013 is met in these Phase II cities.

Huawei currently holds 70 percent marketshare in STB market.

The company aims to increase the total number of smartphones to 800,000 from the last year’s 500,000.

Huawei has set up 350 dedicated after-sales service outlets spread in the country.

Huawei has 40 shop-in-shop branded outlets at multi-brand retailers and plans to increase them up to 1,000 by March, according to Huawei marketing director Anand Narang.

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