Cisco achieves 150-million customer milestone in Indian Pay TV market

Telecom Lead India: Cisco announced it now delivers enhanced TV viewing experience to more than 30 million Indian homes.

Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for over 150 million viewers, a milestone that reinforces the company’s leadership in the digital pay-TV solution market in India.

India is the leading DTH satellite market in Asia Pacific with the most subscriber homes and is second only to the U.S. DTH satellite market, which it is expected to overtake in the next few years.

Cisco supports Indian cable TV industry to meet the government mandate to roll out digital addressable systems in a phased manner by 31st December 2014, the company said. Cisco delivers services to help its satellite and cable customers differentiate their services in their markets in India, which has an estimated 135 million pay-TV homes.

Cisco has signed pay-TV technology partnership with more than 100 operators worldwide, with leading Direct To Home (DTH) and cable operator customers in India including ADN, Airtel Digital TV, Asianet, Atria, CCN, Darsh Digital, DEN Networks, Fastway, GTPL, Hathway, JAK Communications and  Tata Sky, to name a few.

Cisco service and solution platforms address the changing needs of pay-TV operators now and into the future supported by its 10,000 R&D experts in Bangalore. The company currently enjoys a leading market share in conditional access and middleware, as per the MPA Media Route report.

“The Indian pay-TV industry is one of the fastest growing and most dynamic in the world. India now accounts for nearly a third of Cisco’s subscriber homes in the Asia Pacific region,” said Jeff White, senior vice president, Sales, India and SAARC, Cisco.

Cisco now expects tens of millions more households to benefit from Cisco’s enhanced TV-viewing experiences, as the demand for advanced services and applications surges.

Cisco’s India revenue in the third quarter of fiscal 2013 increased 29 percent.

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