Revionics and Wipro partner to offer price optimization solutions to retailers


Revionics, a provider of retail life cycle price
optimization solutions, announced its partnership with Wipro Technologies.


The partnership brings together Revionics
retail life cycle price optimization solution with one of the largest service
providers worldwide creating a unique offering enabling retailers around the
globe to enhance the performance benefits of price optimization technology up
to 50 percent.


Revionics is a leading provider of life cycle price
optimization solutions with a proven track record of helping retailers improve
sales, margins, and customer loyalty through consumer demand driven pricing,”
said Bhanumurthy B. M, senior vice president, Retail, CPG, Transportation &
Government, Wipro Technologies.



This capability combined with Wipro’s deep analytics
capabilities, quality service, support and retail domain expertise, customers
can expect a fast and easy deployment that will quickly deliver a positive
ROI,” Bhanumurthy added.


In hyper-competitive environment, customer centricity is
one of the key factors that allow retailers to perform better than the
competition. Obtaining a 360 degree view of customers – their preferences,
buying behavior and characteristics and accordingly pricing the products
effectively – enables retailers to augment their strategies to increase
customer wallet share.



Revionics price optimization solutions which include base price, promotion, and markdown optimization evaluates and
predicts consumer shopping behavior, enabling retailers to build and execute a
retail pricing strategy that improves revenue, profit and customer loyalty.


Through its partnership with Wipro,
Revionics is able to deliver the full range of analytical and implementation
services to the largest retailers worldwide. The partnership also expands
Wipro’s retail solution portfolio to their existing retailer customer base with
a leading price optimization offering enabling them to accurately translate
consumer behavior into better strategies, and make fact-based pricing decisions
across the life cycle of an item.


By Team