The Mobile Commerce Forum is taking place at in
Dubai, UAE from 4 – 7 December 2011 to bring together key players in the
m-Commerce universe to discuss present and future of mobile money transactions.

Enrique Beza, senior manager for m-Commerce at Etisalat will deliver a
keynote presentation on the newly launched NFC technology and how Etisalat has
forged critical partnerships to provide their customers with advanced services.

Etisalat, in
partnership with Mastercard Worldwide and Network International is launching
the new technology initially available on Blackberry 9900 phone.

 

Around 600
outlets in the UAE are already able to process such mobile payment
transactions. With only one tap of a smartphone against the reader, a customer
can make purchases of up to $50 using a secure PIN number.

 

“The
possibilities around NFC are not just around payment. Payment is, of course, a
very important application but with smart tags you can build a story. You could
have coupons… redeem points with your next coffee or get a coffee free,”
said Enrique Beza, senior manager for m-Commerce at Etisalat.

 

NFC has been
increasing in focus for mobile operators, banks and device manufacturers for
quite a long time now, but defining and delivering the right approach is easier
said than done. For the past 10 years different stakeholders around the world
have been trying to launch and adopt various m-Commerce practices.

 

The
challenge is to merge card, mobile device and Sim card together to provide
customers with a new efficient and safe way of making payments and money
transfers. Another issue has been to find a smart platform that consumers would
accept.

 

By
Telecomlead.com Team
[email protected]