With mobile penetration totally eclipsing banking
penetration in Latin America and with 65 percent annual growth expected until
2015, the opportunity to monetise the current situation in Latin America is a
mouth-watering prospect.
With millions of ‘unbanked’ citizens across the region,
analysts are predicting big things for those who can find the right strategy.
Pyramid Research estimates that around 18m users in Latin America use financial
services from their mobile devices and that this number may rise to more than
140m by 2015.
Mobile operators are well positioned to offer mobile
money services by leveraging their customer relationships and prepaid agent
networks.
However, partnerships with banks or other institutions
will almost certainly be required in order to overcome the regulatory hurdles
to launch mobile payment services, but also to help drive scale and high
transaction volumes necessary for success.
Mobile Payments Latin America 2011 will be held on 6-7
December in Miami. The event has been launched to bring together the major
industry parties and help facilitate these critical partnerships. The event
also aims to help to iron out the current issues facing the industry.
The conference agenda takes on all the key questions that
the industry needs answering. Business models for both banks and mobile
carriers feature heavily, whilst crucial topics such as launching strategies
and reaching critical mass are a real highpoint over the two day event.
The conference is also highlighted by lively panel
debates and case studies, where delegates will get to see which strategies
worked for other emerging markets.
Due to the massive potential that the Latin American
market holds, I am extremely excited about putting together this event. The
conference comes at exactly the right time for all those looking to break into
this lucrative area and the conference aims to equip delegates with the tools
they need to monetize the unbanked opportunity,” said David Murdoch, VP, Mobile
Payments Insight.
By Telecomlead.com Team
[email protected]
