The Nokia Lumia 520 is also planned to roll out in the United States with T-Mobile.
China Mobile will launch Nokia Lumia 720 and Nokia Lumia 520 to China.
Ovum says the launch of the Lumia 520 and 720 smartphones creates a five-strong family of Nokia Windows Phone smartphones, filling in important gaps between the flagship Lumia 920 and the well-received Lumia 620.
The new Lumias leave Nokia with nowhere to hide in terms of industry scrutiny, with devices now covering most bases in terms of price points, connectivity, and segmentation.
A full range of Lumia devices is essential to Nokia’s ambitions to claw back the market share that it has lost since Symbian’s fall from grace. The Lumia 520 and 720 are also vital to Microsoft’s ambitions for Windows Phone, with Nokia clearly providing the beacon and catalyst for the platform.
Tony Cripps, devices and platforms analyst, Ovum, said: “However, creating a virtuous circle of supply and demand will be vital if the partners are to truly drive uptake and market acceptance after a slow start. This will require an even greater marketing push and more focus on retail outlets than we’ve seen to date.”
“It will also be necessary to avoid the supply problems that took the shine off the Lumia 920, which has otherwise proved itself popular with reviewers. This will be helped by Nokia’s continued investment in materials and build quality, which shine through, especially in the Lumia 720,” Cripps added.
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Meanwhile, Nokia also unveiled the Nokia 105, its most affordable phone to date, and the Nokia 301, for more affordable Internet and email access, and camera experiences inspired by Nokia Lumia smartphones.
The Nokia 105 is available for a price of EUR 15. It is planned to start rolling out in Q1 2013 and is expected to be gradually expanded to in China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa, Middle East, Asia-Pacific and Europe.
The Nokia 301 is priced at EUR 65. It is planned to start rolling out in Q2 2013 and is expected to be available in more than 120 countries in Africa, Asia-Pacific, Europe, India, Middle East and Latin America.
