IDEA Cellular will be expanding its ‘Gold Standard’ 3G
services to 2 more towns – Trivandrum and Nedumangad – in addition
to Kochi, Calicut, Trichur, Palghat, Kannur, Malapuram, Alleppey,
Pathanamthitta and Kollam in Kerala.

 

 

Dinesh Arora IAS, Trivandrum Dist. Collector flagged off
Idea’s 3G services in Trivandrum by making a video call to Sachidananda Kamath,
MBBS, MD (Paed) Welcare Hospital & President IMA Kochi.

 

 

Local citizens, business communities in Kerala, and
domestic and international travelers to destinations like Trivandrum and
Nedumangad will be able to avail Idea’s 3G services to connect with the world
of faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store,
besides many other infotainment services.

 

 

Idea has
received an overwhelming response since 3G services were introduced in the
state two months ago. The company has already added over 2 lakh 3G subscribers
in Kerala. 

 

 

Idea has constantly endeavored to empower the people
of Kerala by making mobile services available across the state of Kerala,”
said Ramakrishna B, COO – Kerala, Idea Cellular.

 

 

Post the launch in these two cities Idea subscribers will
get an opportunity to experience high-end data services such as Video
Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, and
high-speed Internet Browsing with ease and convenience of use at
affordable rates,” Ramakrishna added.  

 

 

IdeaMall is Idea’s Application Store which offers an
entire catalogue of games and applications on Web & Mobile platforms. The
application store will give Idea’s customers a superior user interface,
transparent and affordable pricing, and all of Idea’s 2G and 3G subscribers
using mobile handsets that support web browsing will be able to choose from
more than 30,000 applications – both free and paid.

 

 

Idea’s national 3G footprint now covers over 400 towns
and is growing at the rate of 10 towns per day to cover 750 towns by mid 2011,
and 4,000 towns by the end of FY12. Idea has focused on growth from semi-urban
heartlands of India and will continue to drive its 3G services from these
industrial, agricultural and educational regions.

 

 

Idea’s 3G services are now available in 9 circles – MP,
Gujarat, HP, UP West, UP East, AP, Kerala, Haryana and Maharashtra & Goa. Currently,
10 percent of Idea subscribers in these markets are said to be using 3G enabled
handsets. It is expected that these users will be the early adopters of 3G
services.

 

 

By TelecomLead.com Team
[email protected]