Celtra, the U.S. provider of service platform for rich
media advertising and analytics across mobile devices, opened its offices in
the UK and Slovenia.

 

Through partnerships with media agencies, publishers and
ad networks, Celtra has crossed the Atlantic, bringing its popular mobile rich
media AdCreator platform to advertisers.

 

There is a tremendous growth opportunity for rich media
mobile advertising in the European market, as evidenced by a surging demand
from advertisers and publishers,” said David George, chief operating officer,
Celtra.

 

Rich media mobile advertising is a powerful vehicle that
is increasingly being used by advertisers around the world in order to extend
their brand and engage today’s savvy consumer. It is a natural progression to
extend our industry leading, self-service AdCreator platform to the European
market,” George added.

 

European media buying agencies now have access to
Celtra’s unique rich media ad units and will be supported by Celtra through the
sales, creative and trafficking process. Creative agencies also get free access
to Celtra’s AdCreator platform, enabling them to create, optimize, traffic, and
track their campaigns on a self-service basis.

 

By extending to Europe, Celtra
is also deepening its commitment to support its ad network and publisher
partnerships. The company is working with B!Digital and other leading European
ad networks to integrate their solutions within mobile ad buys initiated within
the ad network.

 

This cross-platform integration provides advertisers with
an easier solution for advanced rich media ad formats and features.

 

Celtra’s rich media mobile ad formats, combined with
their analytics, will offer great possibilities for advertisers in our
network,” said Daniel Bertrand, Head, B!Digital.

 

By combining our premium publisher network and B!mobile,
our Performance AdNetwork, with Celtra’s rich media technology and services, we
have created a best-in-class solution for the European market,” Bertrand added.

 

Celtra’s expansion into Europe will be led by Jonathan
Milne, a 15-year veteran of digital media and SaaS platform technology
companies. Milne has previously managed successful operations in Europe for the
online video technology company Ooyala and for video platform Maven Networks
until its acquisition by Yahoo!

 

Celtra is in an excellent position to lead the global
rich media mobile ad market. The company’s AdCreator platform offers unmatched
ad formats and analytics, a critical component that will help advertisers grow
the size and value of their audience,” said Jonathan Milne, general manager,
Celtra.  

 

By Telecomlead.com Team
[email protected]