Citrix to buy Bytemobile to focus on mobile data and video optimization market

Telecom Lead India: Citrix’s plan to buy Bytemobile, a
provider of data and video optimization solutions, will assist the company to
get a strong foothold in the core infrastructure of more than 130 mobile
operators in 60 countries.

Citrix did not disclose the financial details.

It will significantly extend the Citrix’s market reach,
and enhance the broader Citrix strategy of powering mobile workstyles and cloud

Citrix and Bytemobile will offer combined solutions that
deliver a high quality user experience to mobile subscribers, while helping
operators manage the exponential growth of mobile network traffic with the best
performance, visibility and efficiency.

The acquisition builds on a partnership announced in
February 2012 that combined the Bytemobile Smart Capacity technology with the
Citrix NetScaler line of cloud networking solutions.

Bytemobile will form a new Service Provider Platforms
team as part of the Citrix Cloud Networking product group.

Bytemobile customers serve more than 2 billion
subscribers and process more than 20 petabytes of data traffic through customer
networks daily.

Bytemobile has 300 employees, including product, sales
and services teams around the world.

In addition to optimizing mobile data and video traffic,
Bytemobile solutions enable mobile operators to differentiate data service
plans based on a wide variety of factors, including quality of experience and
subscriber usage.

The cloud and mobile revolutions are rapidly converging,
and mobile operators are at the heart of this convergence,” said Klaus
Oestermann, group vice president and general manager of cloud networking at

The benefits to network operators and their subscribers
include faster, more efficient, more reliable, and more manageable networks;
higher performance resulting in better service and a better user experience;
and scalability to process growing volumes of data traffic at a much lower

Citrix plans to build on Bytemobile as the center of its
go-to-market strategy for mobile network operators retaining and growing its
investment in the Bytemobile brand, technology, products, employees and customer

With the rollout of LTE and other next-generation
networks, the mobile data market is poised to grow dramatically in the coming
years. The addition of Bytemobile solutions to the Citrix portfolio will
accelerate the fulfillment of our vision and investment in the future of the
industry,” said Chris Koopmans, chief operating officer of Bytemobile.

In 2011, Citrix had annual revenue of $2.21 billion.

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