Facebook and online video drive mobile web traffic in India

Social media like Facebook and online video is driving
the mobile web traffic in India. India stands out as a country where a large
proportion of the mobile web traffic is related to shopping and online
classified, according to data from AdMarvel.

AdMarvel, an Opera Software subsidiary, analyzes web
traffic and distributes targeted ads on the Web.


We see India standing tall as a country in rapid
development, with Internet-based knowledge at the forefront of that growth.
Furthermore, the mobile Web in India has evolved as an important place to do
business, as the proportion of people going shopping on the mobile shows,” said
Jon von Tetzchner, co-founder of Opera Software.

Between May 2010 and May 2011, India stayed at the #3
spot in terms of total Opera Mini users.

Users are becoming more active: Within the past year, the
number of page views per user went up from 390 to 430.


Vuclip (mobile-optimized video) and Mobile2Day (a mobile
portal) are new to the top 10, compared to the same time last year, indicating
that sites intended primarily for mobile access are gaining in importance.


In the regional section of the State of the Mobile Web
report, the focus is on Latin America, where the growth is strong.


From May 2010 to May 2011, page views in the top 10 Latin
American countries increased by 1556 percent, unique users increased by 535
percent and data transferred increased by 1041 percent.


Among Latin American countries, the most popular sites
include Google, Facebook, YouTube, Live, and Wikipedia. Orkut is popular in
Brazil, specifically.


While Orkut is declining in India, and Facebook taking
over, it remains strong in Brazil.


By TelecomLead.com Team
[email protected]