Lenovo plans SMB strategy for India


Lenovo, the world’s fastest growing PC maker for six
straight quarters in a row, outlined its aggressive plan for achieving hyper
growth in the high potential Indian SMB market.


With an aim to replicate its superlative growth in the
enterprise segment and the impressive inroads it has made into the consumer
space, Lenovo is deploying a 3600 approach-to-market with the
objective of making a decisive impact in the high-growth SMB segment.


Lenovo’s -Protect and Attack’ global strategy has helped
it to grow at twice the pace of the Indian PC market.


Lenovo India has grown from an overall 7.2 percent market
share to an impressive 10 percent within a short time frame of four quarters
(Q1 CY2010 to Q1 CY2011 – IDC India PC Market Tracker Report, JFM 2011). During
this period, Lenovo’s SMB business has grown at more than 27 percent – an
astounding 9 times the pace at which the SMB PC market grew.


overwhelming growth over the last few quarters is a testimony to the success of
our Protect and Attack strategy. We strongly believe that going forward the
Indian SMB will be the growth engine of our economy. We therefore are putting
SMB at the core of our attack strategy and aim to play a leading role in the
space,” said
Amar Babu, managing director, Lenovo India.


Lenovo aims
to create a significant impact in the SMB market by deploying a holistic
approach to market – encompassing aggressive retail push, deeper channel
penetration and channel engagement and introducing an exclusive product range.
Further, Lenovo is devising specific tactics to tackle the three sub-segments
within SMB – Medium Business, Small Business, SOHO.


To penetrate the length and breadth of the country’s
diverse SMB market, Lenovo is creating 500 retail touch points over the next
fiscal year, which includes over 300 retail outlets and close to 200 resellers
and VARs. This will enable Lenovo to move closer to its target audience at both
ends of the SMB spectrum. In line with this objective, Lenovo is instituting an
SMB focused tele-sales set-up to ensure real time support to the channel


To cater to the diverse computing needs of Indian SMBs,
Lenovo is unveiling an entire range of laptops, desktops and all-in-ones
exclusively designed exclusively keeping in mind the requirements of the
segment. Aptly named EDGE, this range, which is part of the acclaimed ‘Think’
family, brings all the powerful and vital attributes of the Think brand coupled
with features of style and entertainment that an SMB seeks.


By Telecomlead.com Team
[email protected]