Mobily deploys VIAVI location intelligence in Saudi Arabia

Viavi Solutions, a leading test and measurement company, announced its deal with Etisalat Group company Mobily.
Etisalat Capex Q3 2018Mobily, a telecom and IT services provider in Saudi Arabia, has expanded the use of VIAVI location intelligence by selecting the NITRO GEO solution to enhance operational efficiency and improve profit margin.

Etisalat Group, headed by CEO Saleh Al Abdooli, has made an investment of AED 5,033 million in networks in the first nine months of 2018, reflecting Capex to sales ratio of 12.7 percent. Etisalat Group has already lowered its Capex to sales ratio to 15.5 percent to 16.5 percent in 2018 against the original guidance of 18 percent to 19 percent.

Mobily earlier said its Capex for the first 9 months in 2018 increased to SAR 2,113 million versus SAR 1,229 million in the first 9 months in 2017 due to deployment of network modernization project that started in Q4 2017 and the capitalization of the spectrum in Q1 and Q3 2018.

Mobily enhanced their deployment of VIAVI location intelligence, deploying the NITRO GEO solution along with NITRO Mobile Traffic Storage Agents to optimize their network and services in real time and achieve key performance improvements crucial to business value.

The deployment of VIAVI solutions will enable Mobily to resolve priority subscriber issues more quickly, detect 4G devices using the 3G network only, enabling Mobily to inform those customers by SMS they can change the user setting for better performance.

Mobily can also analyse how much time users spend with specific services at each location within network cells in order to identify top revenue generating services and cells for optimization. Mobily is presently preparing to deploy 5G alongside legacy 2G, 3G and 4G technologies.

“VIAVI location intelligence enables us to harness insights for a targeted, subscriber-centric approach to optimization, delivering the best possible customer experience,” said Abdulaziz AlBarrak, general manager of Optimization, Mobily.

Mobily earlier said its Q3 2018 revenues rose 6.1 percent to SAR 2,976 million vs SAR 2,806 million in Q3 2017 due to the improvement in consumer revenues, growth in FTTH sales and growth in business unit revenues driven by sales to government sectors.

Mobily’s EBITDA improved 20 percent reaching SAR 1,088 million in Q3 2018 versus SAR 904 million in Q3 2017 — reflecting its efficiency in managing its operational expenses and the decrease in the general and administrative expenses.