Polaris Enterprise Solution (PESL), a
subsidiary of Polaris Software Lab, announced that Samsonite, a luggage brand
worldwide, has gone live with PESL’s iStore in 80 stores across India.
iStore is built on IBM’s Retail Integration
Polaris’ iStore was selected by Samsonite
because of the broad range of features, scalability and flexibility that only a
next generation open environment retail solution can provide. Implemented over
a period of six months, the solution has enabled Samsonite to centralize
operations, integrate stores resulting in better control and response
capabilities for its customers across all stores.
“We have selected iStore from PESL for its superior
technology. iStore has advantages of scalability and flexibility that a next
generation retail solution and an open operating environment provides,” said
Subratta Datta, MD, Samsonite, South Asia.
Polaris iStore’s modules such as Integrated
Advanced Retailing Solutions enhanced the brand’s customer retention engine,
accelerating its ability to execute loyalty programs, promotions and marketing
“iStore’s next generation retail
environment has provided Samsonite the most efficient retail services in the
country. Our solution has also provided the brand a highly customizable
promotion engine that offers its customers a unique and uniform experience
across its stores,” said Vikas Misra, head, PESL.
iStore interfaces helped Samsonite integrate
its solution with ERP (Baan), allowing near-real time purchase and inventory
data upload, thus avoiding delays and inaccuracies.
“IBM has been helping companies see higher
returns with balanced and controlled inventory, while ensuring that customers
get the product they want, when and where they want it. We are very happy to
have been associated with Polaris, in turn helping Samsonite achieve
transformed operations at the organizational level, leading to significant cost
reductions and savings.” said Vikrant Chowdhary, country manager, Smarter
Commerce, IBM SWG ISA.
By Telecomlead.com Team