Telecom Lead Asia: Taiwan smartphone maker HTC reported
unaudited consolidated revenue of NT$67.79 billion ($2.3 billion) for the first
quarter of 2012, a drop of 34.92 percent from a year earlier.
From January to February, the company reported consolidated revenue of NT$36.91
billion, a year-on-year drop of 45 percent, while its revenue in March managed
to post 52.19 percent growth from the previous month to meet its former
forecast.
During the first three months of 2012, HTC posted NT$5.55 billion in unaudited
net pre-tax profit, or NT$5.35 per share, while its operating income was around
NT$5.01 billion.
The company has bet on its One series of phones that it unveiled February 27 at
Mobile World Congress in Barcelona, hoping that the streamlined product will
help it make a turnaround in sales when it begins shipping in April.
The company’s second-quarter shipments could reach 12.6 million units in the
first quarter, up from 7.8 million, as the One series will be launched among
over 140 operators globally this month, according to the company.
HTC is facing stiff competition from its top rival, South
Korea’s Samsung, while the global economic downturn has hit sales in its two
main markets, the U.S. and Europe.
In 2012, HTC will focus on growing its brand value and
work at a global level to build emotional connections with consumers, putting
more of its marketing resources behind fewer products and driving value in
those product brands.
HTC 2011 revenue up 67%, profit up 57%
HTC has reported 67.09 percent increase in 2011 revenue
at NT$465.79 billion against NT$278.76 billion in 2010.
For the full year of 2011, the company’s profit grew to
NT$61.98 billion, up 56.77 percent year-on-year. The company’s overall gross
profits and operating margins were 28.30 percent and 14.77 percent,
respectively.
HTC’s fourth quarter revenue stood at NT$101.42
billion. It reported a 26 percent drop in profits, which stood at 10.9 billion
New Taiwan dollars ($370 billion).
HTC’s fourth quarter gross profit and operating margins
came in at 27.12 percent and 12.71 percent, respectively. The company said that
the decline in gross profit margin was mainly a result of product transition.
