Tata Teleservices enters $2.8 billion location based services market


Tata Teleservices (TTL) announced the launch of Location
Based Services (LBS). Tata Teleservices will offer enterprise customers a host
of applications leveraging its LBS Platform.


These applications will broadly include:


Vehicle tracking Services: Fleet Management, Taxi


Asset Tracking Services : Cargo management, Consignment
tracking , ATM finder


Workforce Management Solutions: Employee safety, Sales
Force Automation, Service Ticket Allocation   


Tata Teleservices’s location based services are powered
by multiple technologies which ensure a rich user experience especially for the
enterprise customer segment.


In addition to the traditional GPS based navigation /
tracking technology, Tata Teleservices also offers location based services
powered by assisted GPS (A-GPS) and mobile network based location technology to
deliver seamless and accurate tracking services.


The A-GPS service, which is powered by Qualcomm,
will use the most advanced positioning methodology to provide customers the
flexibility of tracking assets inside buildings and structures as well. With
the launch of A-GPS, Tata Teleservices becomes the first telecom service
provider to offer such an advanced tracking services in the Indian market.


Technology has transformed the way enterprises conduct
business today. The new paradigm in telecom  services lie in providing
location based inputs to various business applications with a view to ensure
workforce safety, enhance productivity and minimize investment risk by real
time tracking of an asset.


These solutions will be across various industry segments
and will include applications such as vehicle and fleet tracking, consignment
and cargo tracking, fuel consumption monitoring, workforce tracking including
employee security solutions, navigation assistance among others. We are now
reaching a state wherein Insurance companies can now charge insurance premiums
based on how consumers drive their vehicles,” said Sukanto
Aich, president – Tata Teleservices Enterprise Business


Tata Teleservices offers more flexibility to enterprise
customers in terms of service options. Unlike the traditional GPS technology
our location based services offer far greater accuracy along with real-time
access, since it is based on a hybrid A-GPS and cell tower technology platform.
The A-GPS service will provide Enterprise customers the ability to track assets
or consignments inside buildings and covered structures and the Mobile Network
Based location Technology powered solution will enable enterprises to implement
workforce management solutions including employee safety,” Aich added.


Customers will be provided with a secure web portal / GUI
access to track and generate relevant reports related to the movement of the
vehicles or consignments. The reports and alerts will be integrated with SMS or
custom mobile applications which will be developed for the customers based on
their specific requirements. TTL proposes to leverage LBS offerings through its
capability to develop, operate and manintain end to end service to its valued
enterprise customers. 


By TelecomLead.com Team
[email protected]