Thwapr, a service for mobilizing and
monetizing branded video content, announced its partnership with 4INFO, a
mobile advertising, technology, and media company, to provide low-cost mobile
video sharing solutions for marketers.

“Thwapr is working with best-of-breed
partners to provide marketers and content owners with the highest level of
service, quality and success rates, while keeping the cost low,” said
Bruce Goldstein, CEO of Thwapr.

“Working with a company like 4INFO,
that delivers about 400 million text messages each month, allows us to leverage
benefits of bulk pricing so we can then pass the savings along to our
customers,” Goldstein added.

Thwapr provides a branded, shareable video
experience that can be viewed by a rapidly growing market of more than 300
million mobile subscribers in the U.S.

Thwapr will work with 4INFO to offer
universal video links via SMS to deliver Thwapr’s packaged micro-mobile
Websites for brand marketers in the U.S. SMS subscriptions are one way of
enabling video capable devices. Additional Thwapr marketing channels include QR
codes, barcodes, email, social media, mobile-to-mobile and mobile-to-Web.

Thwapr’s mobile video sharing solutions
include: SMS keyword, QR code, email etc for “on demand” viewing or
subscriptions for episodic content; Share to Phone button to enable video
sharing from any desktop or mobile Website directly to mobile phones; and APIs
for mobile video sharing capabilities in any mobile app for use by app
developers.

By Telecomlead.com Team
[email protected]