By
Telecom Lead Team: Thwapr, a service for mobilizing branded video content, announced
it has been selected by MSG Varsity to provide mobile video services for its
video content.
MSG
Varsity has chosen Thwapr’s SMS video subscription model to provide its fans
with high quality content on a regular basis. Now, MSG Varsity fans can receive
professionally produced video highlights of high schools sports and events,
specific to each region in MSG Varsity’s broadcast footprint by sending a text
message.
Each
video clip is delivered in an MSG Varsity branded mobile landing page with
calls-to-action to download their new app for the iPad, iPhone and iPod Touch,
order Optimum or watch more videos.
“Companies
like MSG Varsity are great partners for Thwapr. They produce high quality
episodic content with an avid following of students and their parents.
Mobilizing content helps brands like this connect with their consumers on a
deeper level and provide more value,” said Bruce Goldstein, CEO of Thwapr.
Thwapr’s
SMS video subscription model offer uses Universal Video Links in SMS campaigns
to ensure videos can be played on every video enabled device in North American
in a fully branded environment.
MSG
Varsity is a multi-platform suite of services comprised of a 24/7 HD television
network, a comprehensive online destination, and an interactive service, all
dedicated to high school sports, academics and activities happening throughout
the tri-state area.
Recently, Thwapr announced its partnership with 4INFO, a mobile advertising, technology,
and media company, to provide low-cost mobile video sharing solutions for
marketers.
Thwapr
is working with 4INFO to
offer universal video links via SMS to deliver Thwapr’s packaged micro-mobile
Websites for brand marketers in the U.S. SMS subscriptions are one way of
enabling video capable devices.
