Telecom Lead India: ValueFirst has changed its name from
ValueFirst Messaging to ValueFirst Digital Media.
The name change, which is part of a larger rebranding
effort, will serve as an opportunity to re-brand the company and allow it to
showcase the wide range of digital assets that ValueFirst has developed.
ValueFirst Digital Media Chairman & Managing Director
Vish Bajaj said that the company’s technology and its product portfolio
had evolved in response to the customer requirements.
ValueFirst Digital Media enables businesses to reach out
to right target audience through Mobile and Internet platforms via SMS, Voice,
E-Mail and Internet solutions.
It has over 50 million registered users adding over
40,000 new users every day.
Kumar Apoorv, CEO, ValueFirst, said the name promotes the
strong Digital Media background and technology expertise of the company.
This new company name reflects its new positioning and
the company’s refined and enhanced business strategy. The new name of the
company will provide the company with a fresh new corporate image and identity
which will benefit the company and is in the interests of the company and the
shareholders as a whole.