Kony Solutions, a mobile application platform provider,
announced that Hong Leong Bank (HLB), a local bank in Malaysia, has deployed a
transactional mobile banking app on three smartphone platforms namely Apple
iPhone’s iOS, Google’s Android OS and the RIM BlackBerry OS.
Hong Leong Bank
partnered with Kony
to create the new Hong Leong Connect Mobile Banking App, which offers customers
access to banking accounts on-the-move, to perform instant fund transfer via
their mobile phone, to locate Hong Leong Bank’s points of services, and more.
The rebranding of Hong Leong Online signifies a revolution
in consumer e-banking where we can engage with our customers in a constant
non-intrusive manner through multiple platforms to offer differentiated
lifestyle banking,” said Yvonne Chia, group managing director, HLB.
Hong Leong Connect epitomizes customer outreach based on
relationship building powered by consumer technology embedded within their
changing lifestyle and digital communal needs.
The new mobile banking app will introduce a social payment
feature to demonstrate new possibilities by offering customers the flexibility
to pay anyone instantly via their smartphones to any mobile number, and this
payment service is called PEx, short for Payment Express.
HLB is the first bank to offer this innovative cash transfer
mode in Malaysia, which exemplifies the essence of new convenience and secure
digital banking services.
Another attractive feature for people on-the-go, Hong Leong
Connect mobile banking app provides HLB customers location-aware services
enabled by the smartphone GPS capability.
Customers are able to locate any HLB point of presence and
nearby promotional offers from Hong Leong Debit and Credit Cards, including
“Kids Eat For Free” outlets.
Besides conventional mass media, the Bank also engages
social media to generate broad interest of PEx-focused content which is a fresh
new payment concept to many.
“We have a breadth of experience helping financial services
and investment firms provide their customers with engaging mobile
experiences,” said Raj Koneru, CEO, Kony.
To providing financial companies with its best-in-class
mobile platform, Kony offer a customizable vertical application, Kony Mobile
Banking, built on best practices, specifically for mobile financial services,
providing off-the-shelf functionality that lets companies reach their customers
and employees on any device, operating system or browser without compromises.
Recently, Kony announced
the company has been named a top mobile banking vendor in Tower Group’s
“Review of North American Consumer Mobile Banking Technology Vendors:
Chasing A Moving Target” report.
By Telecomlead.com Team
[email protected]
