Telecom Lead Europe: Proxama, a provider of near field
communications (NFC) mobile commerce solutions, is demonstrating its TagCenter
NFC marketing app on the new Nokia Lumia 610 NFC smartphone at WIMA.
“We have been at the forefront of NFC developments
for some time now, so we’re delighted to be showcasing our TagCenter technology
at such a prestigious event, with such a strategically important partner as
Nokia. TagCenter and our NFC marketing platform provide handset manufacturers,
brands and agencies the opportunity to transition the physical and digital
worlds. TagCenter demonstrates the type of experience that can be achieved for
the benefit of consumers, retailers, major network operators (MNOs) and handset
manufacturers,” said Miles Quitmann, managing director of Proxama.
TagCenter will be used to demonstrate Proxama’s loyalty
card solution that is hosted on Proxama’s NFC marketing campaign management
platform.
The company said that its unique TagCenter app allows
brands and retailers to instantly present a fully branded experience that could
include the transfer of coupons or vouchers, video content or social media
links.
Furthermore, the app enables them to store a history of
tapped content and add to favourites, even when there is no network
coverage.
Recently,
Nokia announced Orange will be the first operator to offer the Lumia 610
NFC, which can pair with NFC accessories and read NFC tags.
The Lumia 610 NFC has the hardware and software enablers
for the implementation of NFC payment and ticketing solutions, and has been
certified for contactless payments both with MasterCard PayPass technology, and
with Visa’s mobile application for payments at the point of sale, Visa payWave.
