Wall to Wall, the producers of factual and
drama programming, has deployed IMImobile’s Presenter Tablet Module (PTM) on
its new live studio show for BBC One. The Presenter Tablet Module is a recent
extension of IMImobile’s Multi-Media Console (MMC) and is visibly used on the
show ‘That’s Britain!’.

 

‘That’s Britain!’ is the first show to use
the Presenter Tablet Module within a live format. It directly connects the
presenter with the audience. The presenter also has the option to engage with
viewers in real time via social media channels such as Facebook and Twitter.

 

‘That’s Britain!’ presented us with the
perfect opportunity to invest in this new technology. With consumer opinion
central to the show, it was crucial that we had a platform to hand which would
aggregate all incoming messages from viewers, yet be accessible and easy to use
for the presenters,” said Kat Hebden, interactive producer at Wall to Wall.

 

 

The Presenter Tablet Module, tailored for
latest tablet devices, will allow presenter to see all of the pre-selected
messages chosen by the Wall to Wall production team. The messages, that
vocalize the key issues that have been annoying the British public, are pushed
from the MMC to the tablet that is connected to a WiFi network, via a Web
interface. This allows the presenter to read out viewer comments live on air.

 

 The MMC provides broadcasting and
production companies with a seamless way to aggregate audience content across a
range of digital streams, including Twitter, Facebook, SMS, MMS, E-mail and
Apps in one single platform. This allows broadcasters and production teams to
edit user generated content and then publish through a variety of different
channels to drive viewer engagement.

 

 

The MMC forms a wider part of our media
and broadcast solutions. The use of tablet devices on TV shows is a growing
trend that will soon become commonplace. With the Presenter Tablet Module
production companies such as
Wall to Wall can streamline content aggregation and focus on creating a
real-time audience engagement where messages are put to air almost instantly,”
said Jay Patel, managing director at IMImobile.

 

IMImobile recently announced the launch of
My SMS which breaks the language barrier in India. My SMS application
from IMImobile will empower the users
to access content in their local language.

 

 

By Telecomlead.com Team
[email protected]