By Telecom Lead Team: Samsung announced that BD Park has been appointed as
the president and CEO of Samsung South West Asia Operations and managing director,
Samsung India Electronics.
Park was head of
Mobile and IT Division at Samsung India as director, Mobile and IT. He succeeds
Jung Soo Shin who was president & CEO for Samsung South West Asia from
February 2009 till date.
Park will oversee the
operations of Samsung India Electronics (SIEL); Samsung India Software
Operations (SISO), Samsung’s R & D Centre at Bangalore; Samsung India
Software Center (SISC) and SEL India, Samsung’s R&D Centers at Noida as
well as the company’s operations in the SAARC Region.
Park brings with him
over 28 years of work experience at Samsung having started his career with
Samsung Electro Mechanics in 1983. He joined Samsung Electronics in 1991 and
has worked in the Overseas Marketing Planning Group in Korea; Samsung Latin
America RHQ and was the head of the Company’s subsidiary at Chile.
He became the
director of the Mobile Export team in 2001 and became the head of South East
Asia /South West Asia/Middle East Marketing Group in Global Mobile Business in
2004. He came to India as the head of Mobile and IT Division in 2008 and has
now been elevated to the position of president & CEO, Samsung South West
Under Park’s leadership, Samsung has emerged as a market
leader in the fast growing Smartphone market in India and the company’s market
share in mobiles has grown from 6 percent in 2008 to over 30 percent as on