Digital Accessories brand Hip Street enters India

Hip Street, a global company specialized in Consumer
Electronics and related products, has forayed into the Indian market. With
this, the company is going to make its full array of IT peripherals, telecom
and lifestyle digital accessories available in India.

Hipstreet is also an exclusive Licensee from Disney for certain product
categories in India. Head Quartered and designed in Canada, Hip Street strives
to provide the most innovative and reliable products keeping in mind the ever
changing consumer aspirations and market dynamics.


The company has already taken three industry veterans
Sukhesh Madaan, Sandeep Ramani and Sanjeev Ariaratnam as GM- South East Asia,
Country Manager-India and Country Manager-Sri Lanka respectively, on board.
Together they will be driving the growth of Hip Street in SAARC.


We have been steadily expanding our presence across the
globe and India is yet another significant milestone in our rapidly growing
international footprint. Our entry into Indian market allows us to cement our
commitment to the region and work more closely with our customers and partners
in this all important market,” said Mohit Kripalani, president, Hip Street.


Our Indian operations are most strategic for the success
of Hipstreet globally. With the rapid growth of Telecom, IT and Internet, the
market and consumer aspirations in India are scaling new heights. Indian offer
a unique challenge of providing best of the quality and innovative products at
most effective price and we are hopeful with our strong R&D facility in
Canada we will remain able to come at par with those expectations,” said
Sukhesh Madaan, GM- South Asia, Hip Street.


In the first year of its operation, Hip Street is looking
at expanding the channel partner base and strengthening its market presence.
Through their distribution partners-Global Infonet and Fortune Marketing their
range of products will be available across channel and Large Format retailers.
In addition, the organization will be spending the considerable amount on
innovative marketing to build the brand in the region.


By Team
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