Huawei India chalks out mobile phone strategy

Huawei has
chalked out its India mobile phone strategy. Huawei Devices is planning to
become the top 5 OEM handset brand world-wide.

In the initial
phase in India, Huawei’s new smart-phones will be available for sale across 10
cities through its partners Redington and Ingram Micro. Backed by the success
of IDEOS and basis of its understanding of the Generation Y in India, Huawei
sees an increasing shift in the demand for smart-phones in India.

It will be a
difficult task to join the top 5 mobile phone club in the world. Though the top
players continue to change their ranks, main players include Nokia, RIM, Apple,
Samsung, HTC, Sony Ericsscon, among others, according to analysts.

Huawei is
planning to ramp up its distribution network in India. There will be focus on
service centers as well to ensure maximum customer satisfaction. At present,
Huawei has 350 service centers. There will be a toll free number that can be
utilized by customers to solve their issues.

Huawei will be talking to the Mukesh Ambani promoted
Reliance Industries when they launch TD-LTE based broadband services in the

Huawei, which
had announced $2 billion investment plans, will be enhancing its research and
development center in Bangalore. It will give special thrust on its
manufacturing plans.


The company is
planning to utilize the growth in 3G services in the country. We are giving
special focus on 3G phones in India. The momentum for 3G will continue for 2-3
years, even though LTE devices may hit the stands,” said Victor Shan, president
of Huawei Devices.


“We are
quite confident that these new 3.5G range of smart-phones will receive an
overwhelming response from the data and internet-hungry consumers in both the
metros and tier II cities in India,” said P. Sanjeev,
sales director at Huawei Devices.


“It is an
opportune time for us to launch our new and exciting range of IDEOS
smart-phones whether it’s the X5, X2 or the Chat. We will continue to bring the
latest, smartest and technological advanced handsets for our consumers at
accessible prices,” said Anand Narang, marketing director at Huawei


branding will be a big challenge for Huawei in India. In the past, the telecom
equipment major worked closely with many service providers as their OEM phone
supplier. Now, the company needs to convince customers to buy cost effective
and technologically superior phones, as they claimed.


Huawei is
targeting the growing and lucrative smartphone segment. Its success will depend
on market penetration and timely availability of smart phones. The company
already delayed its new product launches. India is waiting for Huawei tablets
as well.

By Team
[email protected]