Micromax Chairman Sanjay Kapoor on Monday announced two smartphones – Canvas Win W121 at Rs 9,500 and Canvas Win W092 at Rs 6,500 – on Microsoft Windows Phone 8.1 OS.
For Microsoft, these two phones will create mass market appeal. The IT giant could not create the mass market penetration through its association with Nokia which faced tough market conditions in India and other markets.
Micromax today tried to pitch these two devices for professionals and youth by bringing Archana Vijay and Nikhil Chinnappa during its launch in Delhi. Archana tried to emphasize on fitness applications, while Nikhil spoke about music apps available with the new Windows 8.1 OS devices.
However, Canvas Win W121 and Canvas Win W092 do not have some of the features like HERE that you will find with Nokia Lumia smartphones.
Nokia Lumia 520 on some of the e-commerce channels is priced at Rs 7,299 and Nokia Lumia 525 will cost you around Rs 8,577 in India.
Both cost effective smartphones will be available from next month. Micromax, the second largest smartphone vendor behind Samsung, has become the first Indian smartphone player to launch a Windows-based phone.
Recently, Spice Retail and Intex announced their plan to bring Mozilla Firefox OS smartphones.
Features of Canvas Win W121 include Windows Phone 8.1 OS, Qualcomm Snapdragon 200 processor with 1.2 GHz quad core CPU, 5-inch HD IPS display, 2000 mAh battery, 8MP rear camera with flash, 2MP front camera, dual-SIM, 1GB RAM, 8GB ROM, up to 32GB expandable memory, Proximity Sensor, Gravity Sensor, Light Sensor and Accelerometer, etc.
On the other hand, Canvas Win W092 comes with Windows Phone 8.1 OS, Qualcomm Snapdragon 200 processor with 1.2 GHz quad core CPU, 4-inch IPS display, 1500 mAh battery, 5MP rear camera with flash, 0.3MP front camera, dual-SIM, 1GB RAM and 8GB ROM.
Sanjay Kapoor, who joined the second largest smartphone vendor in India from Bharti Airtel, told TelecomLead.com that the company would consider the much discussed initial public offering (IPO) at the appropriate time.
He said smartphone will overtake feature phones. “With this launch, Micromax is trying to offer more choices to consumers. Both the phones can be used by the youth and professionals.”