Micromax to grab 10% mobile market share by 2013: CEO

Telecom Lead India: Indian handset company Micromax is
looking to grab 10 percent of the total Indian mobile market share by 2013, as
the company will expand its dual-SIM phone in coming days.

Deepak Mehrotra, CEO at Micromax told Telecomlead: We were
the first company to introduce dual-SIM phone in the Indian market space and we
were dominating the market space before other companies introduced there
offerings. We will strengthen our portfolio soon with some new offerings.”

On Micromax’s mobile market share, Mehrotra said that the
company is into middle play market segment, and it doesn’t have a strong
portfolio of smartphone, hence comparison with other players in terms of market
share is not fair.

The company has a broad range of entry lever phones, along
with feature phones and smartphones. The company has also entered into the
low-cost tablet market with the launch of Funbook.

Micromax, which ships more than 4 million handsets
quarterly, has established presence in India, Hong
Kong, Bangladesh, Nepal,Sri-Lanka, Maldives, UAE, Kingdom
of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil

Our market share slipped last year, but we are gearing to
regain our lost share. We stand at third spot in the dual-SIM segment. By 2013,
we will be achieving 10 percent market share of the total mobile market,”
Mehrotra added.

Last year, Micromax Dual-SIM market share stood at 8
percent, against 13 percent and 8 percent of Nokia and Samsung respectively,
according to CyberMedia Research.

Recently, Spreadtrum,
a fabless semiconductor provider in China announced that it will invest
$10 million in Micromax.

Following the investment, Spreadtrum will become the
preferred chip maker for Micromax. Both the companies will target emerging
telecom markets for future growth.

The investment is significant as Micromax Informatics has
recently withdrawn its Rs 426 crore initial public offering due to volatile
market conditions in India.

Danish Khan