Nokia Lumia 720 priced at Rs 18,999

Telecom Lead Asia: Nokia Lumia 720, announced at the Mobile World Congress 2013, is available in India for Rs 18,999.

Recently, e-commerce site listed the smartphone and said fourth week of April will be the estimated release date.

In February, Nokia said the estimated price of Nokia Lumia 720 is EUR 249 before taxes and subsidies.

The Nokia Lumia 720, a mid-range Windows Phone 8 smartphone, has a slightly bigger screen than the Lumia 520. The Lumia 720 has a 4.3-inch clearblack WVGA LCD display; its screen is supersensitive for nail and glove use.

Market share of Nokia in India’s smartphone space has plummeted to 13.3 percent in 2012 from 38.4 percent in 2011.

Nokia says the phone comes with Gorilla Glass protection. The smartphone has a 6.7 megapixel camera with a Carl Zeiss lens at the back.

According to the company, the phone has a relatively wider aperture for low-light performace. It has a 1.3 megapixel front camera. The phone takes quality pictures and has good viewing angles.

The Lumia 720 is unibody and gives mobile users an option to add wireless charging with a snap-on wireless charging cover. The phone comes packed with a 2000 mAh battery. It also has a 1GHz dual-core processor.

The Lumia 720 has 8GB mass memory and its memory can be expanded up to 64GB using a microSD card. The Lumia 720 has 512MB RAM, and it comes with 7GB of free SkyDrive storage.

Nokia is in the process of expanding its smartphone and feature phone range in India. Total number of mobile handset shipped last year was 221.6 million, up 20.8 percent.

In the mobile phone category (feature phones and smartphones), Nokia is still the market leader with 21.8 percent share. Samsung has only 13.7 percent share in this category. Samsung is trying to improve the market share through REX launch. The #3 player in overall phone category is Micromax with 6.6 percent share.


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