Feature phone consumers will spend an average of $28.17 on
accessories per device, while smartphone owners will spend $56.18 on
accessories per device.
The difference in spending is driven by a combination of
consumers spending more per accessory and purchasing more accessories for
smartphones as compared to feature phone owners.
While feature phone accessories tend to be basic
commodity-type products, smartphone-focused accessories are increasingly
looking to leverage on device applications and communication protocols that can
increase the design complexity and allow the accessories to become service
delivery platforms.
As smartphones continue to expand the value of mobile
handsets, accessories will need to equally deliver higher levels of product
engagement, customization, and predict consumers’ shifting mobility use cases,”
said Jeff Orr, practice director, devices, applications & content, ABI
Research.