Tata Consultancy Services (TCS) announced its partnership with Celcom Axiata Malaysia to transform the core business support systems (BSS) using TCS HOBS and TCS TwinX hosted on the Microsoft Azure Cloud platform.

TCS, one of the leading IT service providers based in India, said that it will enable Celcom Axiata to enhance its digital and platform positioning through digital capabilities like AI / ML-driven business simulations, an enterprise product catalogue, and partner ecosystem enablement.

Microsoft Azure is the second largest cloud service provider in Q3 2021, with 21 percent market share, says the latest Canalys report on Cloud spending. Microsoft’s Azure Cloud business grew over 50 percent for a fifth consecutive quarter.

Celcom, one of the leading mobile operators in Malaysia, aims to integrate a microservices-enabled modular digital BSS core based on technologies such as artificial intelligence, business intelligence, machine learning and cloud. This will enable Celcom to have access to real-time data and customer insights, enhancing business simulations for improved revenue, costs, and optimized operations.

“Celcom continues its modernization journey by transforming our business operations. This includes enhancing Celcom’s data analytics abilities, reducing time to market, ensuring seamless customer experiences across all Celcom touchpoints,” Afizulazha Abdullah, Chief Operations Officer (Technology), Celcom Axiata, said.

“The combinatorial capabilities of TCS HOBS and TCS TwinX will provide Celcom with real time product and pricing strategy guidance, collaborative ideation and experimentation, single touch federation, and enable competitive differentiation,” Kamal Bhadada, Business Group Head, Communications, Media, and Information Services, TCS.

TCS HOBS is a plug and play digital business platform for subscription, device, and data management, offered in a software as a service (SaaS) model.

TCS TwinX is an AI and digital twin-based simulator to construct hypotheses, model entities and test business decision outcomes in a virtual A/B testing mode. TCS TwinX equips business leaders to predict and simulate future behaviour of entities for achieving holistic business goals.