Cisco Private 5G go-to-market strategy

Cisco, the #1 enterprise networking supplier, has revealed details on its go-to-market strategy for Cisco Private 5G with partners.
Cisco private 5G networkCisco views private 5G as a complement, not a replacement for the investments businesses have made in Wi-Fi, Ethernet transport, and corresponding management systems. Private 5G is set to enable connectivity for a full range of use cases from factory floors, supply chains, university and enterprise campuses, venues, hospitals and more.

Cisco is working in collaboration with ORAN vendors, JMA and Airspan, and is in customer trials utilizing their technology.

Key differentiators of Cisco Private 5G for Enterprises:

Delivered as-a-Service: Delivered together with global service providers and system integration partners, the offer reduces technical, financial, and operational risks for enterprise private 5G networks.

Complementary to Wi-Fi: Cisco Private 5G integrates with existing enterprise systems, including existing and future Wi-Fi versions – Wi-Fi 5/6/6E, making operations simple.

Visibility across the network and devices: Using a simple management portal, enterprise IT teams can maintain policy and identity across both Wi-Fi and 5G for simplified operations.

Pay-as-you-use subscription model: Cisco Private 5G is financially simple to understand. With pay-as-you-use consumption models, customers can save money with no up-front infrastructure costs, and ramp up services as they need.

Speed time to productivity: Businesses can spare IT staff from having to learn, design, and operate a complex, carrier class private network.

Key Benefits of Cisco Private 5G for Partners:

Path to Profitability for Cisco Partners: For its channel partners, Cisco reduces the required time, energy, and capital to enable a faster path to profitability.

Private Labeling: Partners can private label/use their own brand and avoid initial capital expenses and lengthy solution development cycles by consuming Cisco Private 5G on a subscription basis. Partners may also enhance Cisco Private 5G with their own value-added solutions.

“Cisco has an unbiased wireless strategy for the future of hybrid work. 5G must work with Wi-Fi and existing IT environments to make digital transformation easy,” said Jonathan Davidson, Executive Vice President and General Manager, Mass-Scale Infrastructure Group, Cisco.

Cisco is working together with its partners on Private 5G projects for customers across a wide range of industries including Chaplin, Clair Global, Colt Technology Services, ITOCHU Techno-Solutions Corporation, Madeira Island, Network Rail, Nutrien, Schaeffler Group, Texas A&M University, Toshiba, Virgin Media O2, Zebra Technologies and more.