By Telecom Lead Team: Ericsson has unveiled its new
extended suite of m-commerce solutions and services ahead of Mobile World
Congress 2012.
Ericsson has also launched two new services within its
m-commerce portfolio – Ericsson Converged Wallet and Ericsson Merchant Wallet.
The new m-commerce portfolio is designed to accelerate
access and interconnection between the emerging m-commerce eco-system and the
financial world to accelerate the next generation of mobile financial services.
The company said that its m-commerce portfolio will speed
time to revenue, increase adoption and stickiness, cost efficiency and
performance for mobile network operators, financial institutions, internet
gaming companies and retailers.
Ericsson’s Converged Wallet can unlock the potential of
the m- wallet for operators and financial institutions by converting the
accounts of over a billion consumers already on the Ericsson Billing &
Charging Solution to m- wallets.
“This is an exciting time for the m-commerce
industry, which is expected to process over USD 800 billion globally by 2016.
At Ericsson M-commerce we are in a unique position to work with strategic
partners to kick-start the next wave of growth of the M-commerce eco-system,”
said Adam Kerr, head of m-commerce, Ericsson.
The Ericsson Merchant Wallet service will help provide
large Internet brands and merchants with a solution for payments including
payments; virtual currency transactions, loyalty points.
Ericsson Wallet Platform delivers software
solutions and hosted services to enable secure and convenient mobile financial
services.
The company added it is focused on providing services
that give its partners across the eco-system a fast route to provide their
consumers with more m-wallet and platform independent services and greater
payments choice.
Recently,
Swisscom, mobile and fixed operator in Switzerland, entered into a partnership
with Ericsson to address the needs of enterprise customers from different
industries with M2M offering.
