Telecom Argentina leverages KIT digital to offer multiscreen OTT video service

KIT digital, a cloud-based software solutions and technology services
provider for multiscreen video delivery, announced it is powering Telecom
Argentina’s multiscreen over-the-top (OTT) video service.

The service, called Arnet Play, will initially roll out with more than
2,500 video titles, allowing Argentina’s largest telecom operator (part of the
Telecom Italia Group) to offer entertainment content to its more than 1.5
million broadband subscribers.

Using the KIT Video Platform, KIT digital’s broadcast-grade and
rights-protected OTT software platform, Arnet Play will allow Telecom
Argentina’s subscriber base to access Hollywood, independent and
locally-produced video content on demand on Web browsers and set-top boxes,
with extensible access to other devices.

The KIT Platform uses HD-capable,
http-based smooth streaming protocol and adapts dynamically to changing
bandwidth conditions to provide the best user experience possible. The platform
enables a variety of video content business models including subscription,
single transaction, and advertising-supported video-on-demand (VOD). In
addition, KIT digital oversaw the manufacturing, packaging and importing of the
set-top boxes, demonstrating its commitment to the delivery of truly end-to-end

“KIT digital has been there every step of the way as we developed
and deployed this service,” said Stefano Core, director of the Fixed and
Broadband Business Unit of Telecom Argentina.

The Argentinean video market and the Latin American market overall will
benefit from rights-protected video content being made available across as many
devices as possible. This OTT service will give us a competitive advantage over
more closed-network video offerings with a technology that is flexible and
robust. Arnet Play will provide our customers with new levels of accessibility
in this rapidly expanding market.

Over recent years, the industry has witnessed an explosion in the number
of video-capable, internet-enabled devices. The rise of tablet devices,
together with innovations in smartphone, connected TV and set-top box
technology, means customer expectations for video services are at an all-time
high. Consequently, operators, large media companies and broadcasters are
looking at their entire content workflow with the view to optimizing for this
new landscape.

“It is an exciting time for Latin America as a digital media market
and Telecom Argentina has recognized that OTT multiscreen video delivery is the
future,” said Lou Schwartz, KIT digital’s regional general manager of the

The ability to derive revenue from media content is becoming
increasingly important as the telecommunications sector experiences rapid
changes in device types, consumer behavior, delivery infrastructure and
publishing points.

The largest telecoms brands in the world, including Vodafone, O2,
AT&T, Singtel, Orange, T-Online and others are leveraging KIT digital’s
end-to-end video technology and services to meet the challenges of a changing
value-added services market and to capitalize on the opportunities in
multiscreen broadband video delivery.

By Team
[email protected]