By Telecom Lead Team:
Mobile major Bharti Airtel announced its tie up with Manchester United football
club to bring a variety of benefits for Airtel’s soccer loving customers in
These benefits will provide Airtel mobile customers in the country with access
to exciting benefits like exclusive mobile content, Manchester United Soccer
Schools program, -money-can’t-buy’ match experiences and more.
The announcement was made by Chris Tobit, CEO and managing director, Airtel
Bangladesh, in the presence of Manchester United legends Bryan Robson and
Dwight Yorke at a press conference held in Dhaka, capital of Bangladesh.
“Manchester United is a powerful global brand that enjoys a cult following
across the world – and we are today excited to announce our association with
the club for our football loving customers in Bangladesh,” said Chris Tobit,
CEO and managing director, Airtel Bangladesh.
“Football is seeing an increasing interest amongst youth population across
Asia and the same fervour and excitement towards this contemporary sport can be
seen in Bangladesh as well. Through our tie up with Manchester United in this
market, we look forward to bringing millions of soccer fans in Bangladesh
closer to the action packed world of football,” Tobit added.
As part of this association, Airtel customers across
Bangladesh will get exclusive access to exciting and rich Manchester United
football content on their Airtel mobile phones. In addition, Airtel customers
will also get an opportunity to participate in the Manchester United Soccer
Schools program. Airtel customers will also get an opportunity to watch matches
at Old Trafford and travel to Europe to watch Manchester United play in the
Uefa Champions League.
“We at Manchester United are delighted to be here
and kick off this exciting association with Airtel. This partnership between
Manchester United and Airtel is symbolic of collaboration two global brands
coming together for their common passion for soccer. We are delighted to
announce the foray of this association with Airtel in Bangladesh and look
forward to connecting with fans across the country,” said Ricky Thussu,
associate relationship director, Manchester United.
Kick starting this partnership’s initiatives, Airtel showcased the English
Premier League (EPL) trophy for football fans from 23 January 2012 to 24
January 2012 at different popular socializing places. A special Value Added
Services (VAS) pack comprising of exciting Manchester United mobile content
will also be launched for customers in Bangladesh in days to come.