Bharti Airtel announced the launch of its 2G and 3G mobile services in remote towns of Lumla, Nafra and Longding in Arunachal Pradesh.
This is the first time customers in these towns have access to 3G mobile services, Airtel said.
The services are launched as part of Airtel’s Rs. 60,000 crore network transformation program “Project Leap.” Announced in November 2015, Project Leap aims at perceptibly improving network quality and delivering the best customer experience.
Airtel shares more info on network quality, coverage and more
As part of this project, Airtel recently also announced an initiative called Open Network. In an industry first initiative, the company has opened up its entire mobile network information to its customers through an interactive online interface. The new interface will display Airtel’s mobile network coverage/signal strength across India.
Airtel has also launched a special website www.airtel.in/leap that allows customers to know everything they want to know on how Project Leap, is progressing in their respective localities.
Airtel is the largest mobile services provider in Arunachal Pradesh and offers 2G, 3G and 4G services to customers. Airtel was also the first operator to launch 3G in the state and is the only operator that offers 4G in Arunachal Pradesh. Airtel has connected important towns like Bomdilla, Naharlagun, Daporijo, Itanagar, Tawang and Zero with superfast 4G.
Sameer Anjaria, CEO, Airtel North East and Assam, said, “The launch of services in Lumla, Nafra and Longding underlines our commitment to the region. Our teams have overcome difficult terrain and several operational challenges to ensure that our network serves customers even in these far flung locations.”
Airtel network, also the largest mobile network in North East and Assam, currently covers close to half of the total population of Arunachal Pradesh.