Apart from enjoying full talk time of Rs. 86, customers also benefit local and STD calling at 30p/minute from 12AM to 6AM. The pack is valid for 12 days.
The pack also offers a significant discount on ISD Calling, with calls to the United Arab Emirates (UAE) and Saudi Arabia having been slashed to 16p/second and to Bangladesh at 4p/second, the company said.
The company has introduced the ‘Ramzaan Pack’ after a high usage pattern observed after ‘Iftaar’ in making local, STD and ISD calls, especially in the wee hours of the night when customers call their friends and family to wake them up or have a little chat.
Aircel’s ‘Ramzaan Pack’ is available across India, including Jammu & Kashmir, Bihar & Jharkhand, UP (East), West Bengal, Tamil Nadu, Andhra Pradesh, Mumbai, Assam, North East, Kerala and Rajasthan with the product’s benefits and validity slightly varying from one another.
Aircel also announced that the ‘Be Online with Aircel’ initiative launched recently has been huge success.
The initiative, which was launched to engage customers to its mobile Internet offerings, resulted in a growth of 53 percent in data revenue and 65 percent in data consumption in less than a year. The company also witnessed 104 percent growth in 3G revenues and 167 percent growth in 3G users last year.
Under this umbrella initiative, Aircel introduced a host of products such as Free Basic Internet and Unlimited 3G @ Rs. 9 per day, making mobile Internet affordable to rural customers.
Another initiative, ‘1 GB for all’ provides mobile internet to all prepaid customers ensures that all customers can enjoy a meaningful internet experience of at least 1 GB.
The higher data price has been a deterrent to mobile broadband adoption in rural India. Market figures reveal that internet penetration in rural India is remarkably low at 13 percent as against 54 percent in urban India.
Sunil Kuttam, head – Data & Devices, Aircel, said, “One of the factors that negatively influences this phenomenon is high data prices, and as a responsible telecom operator, Aircel is taking the lead in the mobile internet space with renewed energy and vigour with its ‘Be Online with Aircel’ initiative that simply aims to get more people online by making mobile internet affordable for all.”