The GSMA announced the appointment of Lara Dewar as Chief Marketing Officer (CMO). She will report to GSMA Director General, Mats Granryd.

The move follows Lara Dewar’s delivery of strategic reputational and corporate communications for the GSMA as Global Head of PR and Communications.

For more than two years, Lara Dewar has helped the GSMA navigate pivotal global milestones, such as the Covid-19 pandemic, as well as complex and shifting industry landscapes. Her experience, insights, and in-depth knowledge of the business provide an exceptional platform for GSMA.

Lara Dewar’s mandate includes identifying and delivering strategic marketing solutions for the GSMA, as well as responsibility for marketing the industry-leading global convening event MWC Barcelona and the entire MWC and Mobile 360 series.

Lara Dewar holds a B.A. degree in English & Women’s Studies from the University of Western Ontario. A Canadian, she resides with her family in the U.K.