MTN Group announced the appointment of Yolanda Cuba as group chief digital and fin-tech officer.

MTN aims to grow the fintech and digital opportunities in Africa as part of its BRIGHT growth strategy.

Yolanda Cuba will join the MTN Group executive committee reporting to the group CEO Rob Shuter.

Yolanda Cuba will lead MTN Group’s strategic expansion of its financial services and digital solutions efforts and transformation into a digital operator.

Yolanda Cuba joins MTN from Vodacom, where she served as chief officer of strategy and M&A. She was previously the CEO of Vodafone Ghana for a three-year period.

“This role gives me the opportunity to drive digital innovation and financial inclusion across the group’s vast footprint,” Yolanda Cuba said.