MTNL ties up with Huawei to launch multimedia ring back tone service

Telecom Lead India: The state-run mobile operator MTNL is
planning to launch multimedia ring back tone (MRBT) services.

MTNL has tied up with Chinese telecom equipment maker

MTNL is planning to launch the service in August. MTNL is
likely to become the first operator in India to introduce MRBT which enables
consumer to see video when receiving / making calls, according to senior
officials with MTNL.

The telecom operator will be charging the consumer for
using MRBT services. It will be a nominal fee. We hope that MRBT will become a
hit in Indian market. We have tied up with a content provider and Huawei for
launching the service,” the MTNL official added.

Recently, PTI reported that MTNL is targeting 15 percent
revenue from non-voice services like Internet and SMSes this financial year
from 10 percent in the last fiscal.

“This fiscal we are looking at 15 per cent revenue from non-voice services
from 10 per cent in last financial year,” said MTNL’s Executive Director
for Wireless Services AK Bhargava.

MTNL has started consolidating value added services and enhanced focus on the
services that are more in demand.

“We are working on process to enhance customer experience with priority to
address his pain points as we consolidate. The idea is to focus on few services
to provide rich customer experience and reduce their grievances,” Bhargava

In FY’12, MTNL reported revenue of Rs 3,368.99 crore compared to Rs 3,673.95
crore in FY’11.

To improve its revenue, the company has started working in sync with other
state-run telecom company BSNL.

Recently, MTNL stopped promotional offer for plans under which customers were
charged on a per minute basis resulting its customers pay up to 50 per cent
more compared to the previous rates on calls.

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