The telecom operator claims that Conquests 2015 plan launched in 2010 could assist the company to strengthen its presence.
Orange will focus on five areas: richer connectivity, customer relationship, people-oriented and digital employer model, transformation of enterprise customers and diversifying by capitalizing on its assets. Interestingly, these are some of the old strategies of successful telecoms.
Orange Chairman Stephane Richard said: “This 5-year plan is focused firmly on our customers. Our ambition is based on a strong commitment to provide them with an unmatched experience on a daily basis. Our customers must be able to benefit from the digital revolution.”
# Orange will invest more than 15 billion euros in its networks from 2015 to 2018 and the primary focus will be broadband leadership
# Orange aims to triple average data speeds compared to 2014 on both fixed and mobile networks by 2018-end
# Orange will prioritize investments towards improving customer experience
# Orange will prioritize capital expenditure on the network where customers need it most
# Orange will deploy a Customer Experience Management tool CEM
In France, Orange will triple its investments in fiber by 2020 and increase the number of connected homes from 3.6 million in 2014 to 12 million in 2018 and to 20 million in 2022.
In Spain, Orange will expand its fiber network and TV offering with the aim of doubling convergent revenues by 2018.
The proposal to acquire Jazztel, which is currently being examined by the European Commission, will enable Orange to accelerate this strategy that aims to reach 10 million connectable homes by the end of 2016.
In Poland, Orange started deploying its fiber network to strengthen its position as the incumbent operator and market leader in terms of fixed line access and convergence.
In Belgium, Orange will launch a TV offering in 2015 that will be significantly different from existing market offerings.
In Europe, Orange aims to have more than 95 percent 4G coverage across its footprint in 2018.
In France, Orange will launch Voice over Wi-Fi in 2015.
In Africa and the Middle East, Orange will invest significantly in territorial coverage and main focus will be broadband networks.
Orange will launch 4G in seven countries in 2015 and in the majority of countries in that region by 2018.
Orange network modernization
Orange will modernize its infrastructure. It will drive the evolution of its network towards all-IP, the cloud and the virtualization of network functions, as well as preparing for the introduction of 5G.
Orange’s objective is to increase the share of IT services in the Orange Business Services revenue mix by 10 percentage points by 2020.